ABSTRACT
Background: The development of the digital world has snowballed since the 2000s and has accelerated since the 2010s. Social media is a part of everyday life, and the COVID-19 pandemic has been a significant catalyst for digital life. Despite this, the healthcare industry is lagging compared to other industries in terms of digital marketing. Aims: The output of this research is a design of a digital marketing plan for a dental hospital based on a robust theoretical foundation and ongoing practical research in dental hospitals. Methods: This study utilized a qualitative approach and descriptive method to describe the existing condition related to the challenges and the use of digital marketing in dental hospitals. The focus of this study was the development of a digital marketing plan for a dental hospital. Results: The study obtained several data related to digital marketing activities that have been carried out, challenges in digital marketing, and the preparation of digital marketing development plans at dental hospitals. Conclusion: The proposed model includes situation analysis, goal analysis, strategy planning, action, and control based on the existing marketing plan. A novelty in this model emphasizes technology components including technoware, hardware, software, infoware, humanware, and organiware. © 2022, Airlangga University. All rights reserved.
ABSTRACT
This paper presents a differential study on the way education was delivered within families during the COVID-19 lockdown (spring 2020) in the Valencian Community (Spain). Composite indicators based on responses to a survey for families were used to describe their difficulties (identified as “gaps”) in home-schooling. We also considered traditional indicators of family socioeconomic and cultural level. Taking into account the characteristics of the distributions, we analyzed the results using nonparametric tests (chi-square, Mann-Whitney U and Kruskal-Wallis H). Our findings advocate more work to further identify and define valid composite indicators to describe the contexts in which families operate as an educational setting, in order to use them as covariate variables for family socioeconomic and cultural level in research on factors associated with performance. © 2022, Revista Electronica de Investigacion Educativa.All Rights Reserved.
ABSTRACT
The COVID-19 pandemic impacted the life of people worldwide. We used a cross-sectional survey to evaluate the effects of pandemic on inflammatory bowel disease patients registered with Johns Hopkins. We assessed the methods used to minimize the risk of infection, coping mechanisms, changes in disease activity and management in the first 6 months of pandemic. Of the 405 patients who completed the questionnaire, 240 (58.8%) had Crohn's disease, 132 (32.6%) ulcerative colitis and 35 (8.6%) unclassified IBD.The median (IQR) age was 49 (28, 71). Two hundred seventy-three (67.4%) received biologics including patients on hospital-based (4.2%) infusions, outpatient-based infusions (26.7%) and home infusion (22.2%). Majority had other comorbidities, either heart (142/35.1%) or lung disease (19/ 4.7%), diabetes (22/5.4%), hypertension (77/19%), or obesity (13/3.2%). Most patients were at low risk for infection as they lived in a non-metropolitan area (291 patients, 71.8%), did not report close contact with a confirmed COVID-19 individual (373, 92.1%), did not travel to an area with high rates of COVID-19 (381, 94.1%) and did not use public transportation (379, 93.6%). All but 2 were taking protective measures such as use of N-95 mask (90, 22.2%), commercially (271, 66.9%) or homemade mask (208, 51.4%), sanitizer (363, 89.6%) or gloves (96, 23.7%). Additionally, patients used dietary/herbal supplements (55, 13.6%), dietary modifications (98, 24.2%) to support immunity (35, 8.6%), prevent an IBD flare (28, 6.9%), or minimize medications (48, 11.9%). The most common supplement used was Vitamin C (28, 50.9%), and D (42, 76.4%). Most (344, 84.7%) had no adjustments to their medications during pandemic, 31 (7.7%) discontinued their medication and 31 (7.7%) had to add a medication. Pandemic had, reportedly, no effect to the lives of 44 (20.9%) patients but 28 (13.3%) felt depressed, 70 (33.2%) anxious, 9 (4.3%) lost their income and 60 (28.4%) had other non-specified effects. The most common stress reduction techniques used were exercise (261, 64.4%), yoga (76, 18.8%), art therapy (23, 5.7%), music therapy (40, 9.9%), journaling (28, 6.9%), and guided Imagery (18, 4.4%). Fifty-eight (14.3%) used stress reduction medications. Eight (2%) reported SARS-CoV-2 infection. Median (IQR) age was 39 years (22,50)(Table 1). The majority had CD (6, 75%) and the infection was treated at home (6, 75%). One required admission to ICU. Infection led to worsening of the disease in 2 (25%). One (12.5%) discontinued IBD treatment. Our data suggest that most IBD patients followed low risk activities and were adherent to personal protective equipment and used stress reduction techniques and dietary supplements to cope with pandemic and avoid flares. Infection rates were low and the majority did not require admission to the hospital. In the majority infection did not cause an IBD exacerbation. (Table Presented)